But across the Garstang area, the dancing phenomenon is still going strong and more and more people are lining up waltz across the floor and cha-cha-cha with their partners.
And for Paula Boscott, the enthusiasm and new-found awareness of dance has been a boost for the family activity which she has loved and enjoyed for 30 years.
Paula began dancing when she was just four years old and started attending ballroom and Latin American classes at a dance school in Birmingham.
She said: "When I was little it was really popular. Everyone in our community did it. I have twin sisters who went to classes with me. I never wanted to do ballet because it was so disciplined."
Paula met her future husband, Dave, through dancing. He was the son of the couple who owned the dance school where she took classes, and they began dancing together and entering competitions.
They reached the national finals at Blackpool several times, representing the Midlands. Paula and Dave went on to have twin daughters, Hannah and Rachel, who are now 10 and have taken up dancing as a hobby.
She said: "Dancing has always been a family thing for me and it's now started to go through the generations which is nice. We moved to Garstang about six years ago and I decided to study for a degree in English at Lancaster University.
"But I thought 'why am I doing this? My heart is in dancing.' I thought I would give it a go - I had nothing to lose. So I qualified to be a teacher in 2005 and set up doing one night a week. I do four nights now."
Paula runs the Paula Boscott School of Dance, and holds classes in ballroom, Latin American, disco, rock and roll, street and even cheerleading at Scorton Village Hall.
Although ballroom dancing and Latin American dancing were popular when Paula was a child, she says she has seen a significant increase in the number of people signing up for lessons, and a change in attitudes towards dance.
She believes that the glamorous image of dance portrayed in programmes such as Strictly Come Dancing and Baby Ballroom has enticed young girls into the studio.
But she has also seen a change in how dance is seen by boys, and by couples and men in particular.
Paula said: "It's been 30 years since I started and it's still as popular as ever. My parents-in-law say they've never seen it as busy.
"We have classes for children from the age of four, right through to people as old as 80. We're seeing more young people.
Cool
"Before, they would have associated this kind of dancing with pensioners and blue rinses. But now they think it's quite cool. There isn't that stigma anymore.
"The TV programmes have helped men get into dancing as well. They see footballers and rugby players doing it and they realise just how energetic it is. They're exhausted by it. It's quite physically demanding.
"Young girls see on TV and they're amazed by it. They like the dresses and the make-up and they want to have a go themselves.
"It's exciting for them and they enjoy getting to do different things all the time. Children can get bored unless you offer them variety, and the medal tests mean they have something to aim for."
Paula has been approached by couples who would like to be able to dance together at their wedding. But mainly, people just go along to have fun, get a bit of exercise and socialise with others.
Paula said: "It's such a relaxing hobby that people can do it together. I have about seven adult classes and they all go out together afterwards, sometimes to The Priory across the road.
"We have social events like dinner dances, Christmas and summer dances, and occasionally we go to the ballroom at Blackpool Tower. For older and retired people I hold tea dances in the afternoons. It really is a social thing.
"Everybody gets it eventually, but obviously everyone learns at different rates and they have to give it a few weeks to get into it. Everybody can get round the floor after six weeks. When you go on holiday or on a cruise, being able to get up and participate is nice for couples.
"It's also really good exercise, and it's excellent for retired people. It keeps their mind going as well, so it's good both mentally and physically.
"People say 'you'll never teach us to dance' but we do. Everybody's in the same boat and more often than not they've done no dancing before."
For Paula, teaching dancing and holding social events for those who attend lessons has made her feel at home in Garstang very quickly, and she has been overwhelmed by the community atmosphere in the town.
She said: "I've been amazed by how quickly the business has grown. On the first night all these people came flooding in. I even have a waiting list now. And it's all been by word of mouth.
"Garstang is such a community place and I think that's really good. I'm not a Garstang girl, but now I can't imagine not being here. We've met some really lovely people.
"Dancing really is a special thing - it's something that couples can do together and meet other couples. Grandparents love to watch the children do a waltz or a cha-cha-cha. It takes them back to when they were young. And adults can meet other couples and make friends. I don't see why anyone wouldn't want to do it!"
Paula is hoping that her pupils will be able to enter competitions in the near future. She is teaching rock and roll and cheerleading in local primary schools and is hoping that her cheerleading squad will be able to perform at local sports matches.
She said: "Sometimes people have always wanted to dance, but they've never had the confidence to do it. Programmes on TV have given people that confidence. They've brought out people's awareness.
"Dancing has been my life and fortunately I married someone who shares that with me. Maybe when my girls are older they''ll take the school on."